Industries
Built for your kind of business, not for businesses in general
34 industries and counting. A dental practice, a garage and a lettings office lose calls for different reasons and ask callers different questions. Maisie is written for each one — the questions she asks, what counts as urgent, and what she promises the caller.
Pick your industry to see the calls she handles, an example conversation and the plan most businesses like yours choose.
Whatever your business does, Maisie can answer for it
The industries below are the ones we're asked for most — they're examples, not limits. We build Maisie for every business that answers the phone, using your own services, prices, hours and the questions your callers actually ask. If you're not on the list, you're still covered.
14-day money-back guarantee — if Maisie misses your calls, we refund you in full. You don't pay until she's ready.
Plumbers
You're under a sink with the water off when a burst-pipe call comes in. It rings out, and they ring the next plumber on Google.
How Maisie answersElectricians
You're up a ladder in a loft with no signal to spare. Three calls come in during that hour — a fuse board, an EICR and a landlord chasing a certificate.
How Maisie answersBuilders
The site is loud, your hands are full, and the extension enquiry you've been waiting three weeks for rings while you're pouring a slab.
How Maisie answersDentists
Monday, 8:55am. Two nurses are setting up, one receptionist is on the phone and eleven people are calling at once — including three new patients who won't ring twice.
How Maisie answersEstate agents
Your negotiators are all out on viewings at 5:30pm when a portal lead rings about a property that went live this morning.
How Maisie answersHeating engineers
It's the first cold week of October, your phone hasn't stopped, and every missed call is a boiler someone else will fix.
How Maisie answersRoofers
The wind picks up overnight and by 8am you have nine calls, four of them leaks. You can only be on one roof at a time.
How Maisie answersLocksmiths
Lockouts don't wait. If the phone rings out at 11pm, that customer is calling the next number within thirty seconds.
How Maisie answersCleaners
You're on a job with a vacuum running. Enquiries for regular weekly cleans — your best work — go to voicemail.
How Maisie answersLandscapers
Spring hits and you get a month's worth of enquiries in a fortnight — while you're behind a mower.
How Maisie answersMechanics
You're under a car with the radio on. The phone in the office rings out and an MOT booking goes to the garage down the road.
How Maisie answersRemovals
Removal enquiries come in bursts on exchange days. Miss the call and the van stays empty that Friday.
How Maisie answersAccountants
January. You're heads-down on returns and the phone rings all day with new-client enquiries you'd love to take.
How Maisie answersSolicitors & law firms
You're in a hearing or with a client. New matters ring once and, if nobody picks up, instruct the firm down the road instead.
How Maisie answersPhysiotherapists
You're hands-on with a patient for 45 minutes at a time. Every call in that window goes unanswered.
How Maisie answersChiropractors
Back-pain callers want to be seen today. If nobody answers, they'll find a clinic that picks up.
How Maisie answersBeauty clinics
You're mid-treatment with a client. The phone rings, the enquiry is for a £400 course of treatments, and it goes to voicemail.
How Maisie answersSalons
Saturday, both chairs full, music on. The phone rings eleven times before lunch and nobody can reach it.
How Maisie answersVets
Consults are back-to-back and the phone is relentless. Worried owners need an answer in seconds, not a voicemail beep.
How Maisie answersDriving instructors
You can't answer the phone with a learner at a roundabout — and new pupils ring once.
How Maisie answersPest control
A family has just found wasps in the loft or mice in the kitchen. They want someone today, and they ring down the list until somebody answers.
How Maisie answersTree surgeons
You're up a trunk with a saw running. The storm-damage calls that pay best all land in the two hours you can't answer.
How Maisie answersScaffolders
A builder needs a tower up on Monday. If your phone rings out, he books the next scaffolder before lunch.
How Maisie answersGlaziers & window companies
A shopfront goes through at 9pm or a misted unit needs replacing. Board-ups don't wait for office hours.
How Maisie answersDrainage specialists
A blocked drain is backing up into someone's kitchen. That call is worth answering in one ring, not returning at teatime.
How Maisie answersDriveways & paving
You're laying blocks with a whacker plate going. The enquiry you missed was a full front drive — the biggest job of the month.
How Maisie answersLetting agents
Viewing requests, referencing questions and a tenant with no hot water all arrive in the same ten minutes, and your team is out on inspections.
How Maisie answersMortgage brokers
You're mid-appointment when a first-time buyer rings after seeing your name in an estate agent's window. They only ring once.
How Maisie answersFuneral directors
A family rings at three in the morning, moments after losing someone. Nobody in that position should hear a recorded message. Maisie answers instantly, gently, and passes the call to your on-call director.
How Maisie answersOpticians
The testing room is busy and the dispensing desk has a queue. The phone rings and an eye-test booking rings off.
How Maisie answersOsteopaths
You're hands-on for 45 minutes at a time. The person in acute back pain who rings during that treatment books somewhere else.
How Maisie answersPet groomers & boarding
You're mid-groom with clippers running and a nervous dog on the table. Holiday boarding enquiries ring out all afternoon.
How Maisie answersHotels & holiday lets
Reception is checking in a coach party, or you're cleaning between changeovers. A direct booking worth four nights rings out and goes to a booking site instead.
How Maisie answersRestaurants & takeaways
Friday, seven o'clock, the pass is stacked and the phone hasn't stopped. Every unanswered ring is a table of four that goes somewhere else.
How Maisie answers
Don't see your industry? We build for every business — get started.
Not listed?
Maisie works for any small business that answers the phone
If your callers ask what you charge, whether you cover their area and when you can fit them in, she can handle it. Tell us what you do and she'll ring you answering as your business so you can hear it for yourself.