How it works
Hear her, answer ten questions, and she's live within a working day
No prompt writing, no scripts to record, no integrations to wire up. A real person on our team builds Maisie for your business and tests her before you pay a penny.
Hear Maisie answer as your business
Before anything else, satisfy yourself that she sounds right. Put your business name in and she rings you in about 20 seconds, answering as if she already worked for you. Ask her what a customer would ask — a price, your opening hours, whether you cover their postcode.
It costs nothing, we don't need a card, and if you give her your website she'll read it first so she sounds like you rather than like a demo.
Hear Maisie answer your phone
Tell Maisie who you are and she'll answer the phone as your business.
Answer a short questionnaire
Five minutes, ten questions, and you can skip anything you'd rather talk through. This is the only homework there is — everything after it is our job.
Prefer to talk it through? Say so and we'll ring you for ten minutes instead and fill it in for you.
Onboarding · example answers
- Business name
- Meadow Lane Dental Practice
- What you do
- NHS and private dentistry, hygienist, Invisalign
- Your website
- meadowlanedental.co.uk
- Opening hours
- Mon–Thu 8:30–17:30 · Fri 8:30–16:00 · Closed weekends
- Services and prices to quote
- Check-up £39 · Hygienist £55 · Whitening from £295
- What counts as urgent
- Facial swelling, knocked-out tooth, bleeding after surgery
- Where summaries go
- SMS to 07… and reception@ inbox
- Calendar
- Google Calendar — 30-minute slots, 15-minute buffer
- Greeting
- “Good morning, Meadow Lane Dental, this is Maisie — how can I help?”
- Voice
- British, warm, unhurried
We build and test Maisie
Within 24 hours a real person has written her answers, connected your diary, set your urgent-call rules and rung her as a difficult customer to see where she trips up. You'll see each stage move in your dashboard.
ReceivedDone 09:12
Your answers land with a real person on our team. We read your website and Google listing.
BuildingDone 11:40
We write her answers on your services, prices, areas and hours, connect your diary and set the urgent-call rules.
TestingIn progress 14:05
We ring her ourselves as an awkward customer — a price question, a wrong number, an emergency — and fix what she gets wrong.
ReadyNext
She rings you so you can hear her. Only then does your first payment go through.
Maisie
Maisie's ready 🎉
Your receptionist is live for Meadow Lane Dental. Your number to divert to is 0203 967 1187.
I'll ring you in a moment so you can hear me — tell me anything you'd like changed and we'll do it today.
Your first payment goes through now that you're live, and you have 14 days to change your mind.
Nothing is charged until this message lands.
Forward your calls — 30 seconds on your handset
You keep the number on your website, your Google listing and everything you've printed. You simply tell your phone where to send calls you don't take. Dial the code, wait for the confirmation tone, and that's it.
Divert every call
Best if you want Maisie to answer everything and text you the ones that matter.
- Turn on
- **21*number#
- Turn off
- ##21#
Divert only when you don't answer
The popular one. You get about 15 seconds to pick up; Maisie catches the rest.
- Turn on
- **61*number**15#
- Turn off
- ##61#
Divert when you're already on a call
Nobody hears an engaged tone or gets bumped to voicemail while you're mid-call.
- Turn on
- **67*number#
- Turn off
- ##67#
On a landline
Most UK landlines use a single star: dial *21*number# to divert and #21# to cancel. Some providers charge for landline diverts, so check your tariff first.
On VoIP or a phone system
Set the divert in your provider's portal instead of on the handset — usually under call forwarding or call routing. Send us your provider's name and we'll talk you through the screens.
Replace number with the Maisie number we text you. Codes are set by your network, not by us — if yours behaves differently, tell us and we'll find the right one for your provider.
On the call
What actually happens when someone rings
She greets them as your business, listens, asks the questions you'd ask, and either books it in or takes the details. The moment she hangs up you have it in writing — and it's waiting in your dashboard with the recording.
Maisie
New enquiry · Hillcrest Lettings
Priya Shah · 07… · wants a viewing on the two-bed at Calder Road. Free Thursday after 5pm or Saturday morning. Currently renting, moving in six weeks, no pets.
Booked: Thursday 17:30 with Dan. I've told her she'll get a confirmation text.
Call 2m 41s · recording and transcript in your dashboard
Calls
4 calls today · 0 missed
Honest limits
What Maisie can and can't do
We'd rather you knew now than found out in month two. If any of the right-hand column matters to you, say so and we'll tell you honestly whether she's the wrong fit.
She can
- Answer in one ring, 24/7, including weekends and bank holidays
- Take five calls at the same time without a queue
- Answer your everyday questions — prices, areas, hours, what you do and don't take on
- Take a name, number, address and a clear description of the job
- Book into Google, Outlook or Apple calendars, respecting job length and travel time (Pro and Scale)
- Transfer a genuinely urgent call to you, by rules you set (Pro and Scale)
- Text, WhatsApp and email you a summary instantly — within 60 seconds at most
- Tell the caller she's the virtual receptionist whenever they ask
She can't
- Give clinical, legal or financial advice — she takes the details and leaves the advice to you
- Invent a price or a promise she hasn't been given; she says she'll find out instead
- Take card payments on a call
- Chase your outstanding invoices or make outbound sales calls
- Handle a call that needs human judgement — distress, bereavement, safeguarding — she'll pass it to you
- Greet visitors, sign for parcels or open the post
Ready when you are
Pick a plan today and Maisie is answering by tomorrow
No setup fee, no contract, and your card isn't charged until she's built, tested and answering as your business.