Pricing
Simple pricing. No setup fee. You don't pay until she's ready.
One monthly price covers the number, the minutes, the setup and the changes. We take your card at sign-up but charge nothing until Maisie is built, tested and answering for you.
The voice platform behind Maisie is trusted by 4,000+ businesses and handles 100M+ calls a month.Platform figures as published by our voice provider, Oct 2026
Cost comparison
Maisie vs a receptionist on the payroll
Not a criticism of receptionists — a good one is worth every penny. It's simply a different level of commitment for a business that mainly needs the phone answered and the diary filled.
A receptionist on the payroll
£2,600+/month
A full-time receptionist averages around £31,500 a year (Indeed UK salary data, 15.8k salaries, June 2026) — over £2,600 a month before employer National Insurance, pension and holiday cover.
- Covers the hours they work — not evenings, weekends or their holiday
- One call at a time
- Recruitment, training, cover and payroll admin sit with you
- Notice periods, sickness and handover to manage
- Can greet visitors, open post and do everything else an office needs
Hey Maisie, Pro plan
£249/month
500 minutes, booking, warm transfer and WhatsApp summaries included
- Answers 24/7, including weekends and bank holidays
- Takes five calls at once without a queue
- No recruitment, no payroll, no holiday cover
- Live within a working day; cancel any time
- Can't sign for a parcel or make anyone a cup of tea
Plenty of businesses run both: Maisie takes the overflow and the out-of-hours calls so the person in the office isn't tied to the phone.
Annual billing gives you two months free — save £198 / save £498 / save £898 a year vs monthly.
Starter
For sole traders who can't get to the phone.
£83/month
£83/month · billed annually as £990 · saves £198 vs monthly
- 150 minutes of calls a month
- 1 phone number
- Answers 24/7 — takes messages, captures name, number and job details
- Trained on your website, Google listing and FAQs
- Email + SMS summaries after every call
- Recordings and transcripts
- Set up for you within 24 hours, with a live test call
14-day money-back guarantee — if Maisie misses your calls, we refund you in full. You don't pay until she's ready.
Pro
For busy teams who want the diary filled, not just messages taken.
£208/month
£208/month · billed annually as £2,490 · saves £498 vs monthly
about £8 a day — less than one missed job a month
- Everything in Starter, plus:
- 500 minutes of calls a month
- Booking into your calendar (Google, Outlook, Apple) — we set it up, you just tap “Allow” once
- Warm transfer to you or your team, with urgent-call rules
- WhatsApp summaries
- Review Booster — Google review invites on autopilot after every visit
- Zapier, webhook and CRM push
14-day money-back guarantee — if Maisie misses your calls, we refund you in full. You don't pay until she's ready.
Scale
For multi-site businesses and high call volumes.
£374/month
£374/month · billed annually as £4,490 · saves £898 vs monthly
- Everything in Pro, plus:
- 1,200 minutes of calls a month
- Up to 3 numbers or locations
- Missed-call text-back and callback requests
- Custom call flows and integrations
- Review Booster — Google review invites on autopilot after every visit
- Priority support
- Quarterly review with your account manager
14-day money-back guarantee — if Maisie misses your calls, we refund you in full. You don't pay until she's ready.
Rather talk it through with a person? Book a 15-minute call
Optional add-on for practice-management systems (Cliniko, Mindbody and similar): Custom Calendar Connection — one-off £459, paid up front, built in 3–5 working days (available where your system supports it).
Which plan do I need?
Work it out from the calls you're already missing
Move the slider to the number of calls that ring out in a typical week — the ones that go to voicemail while you're with a customer, on site or closed. We assume three minutes a call, across 4.3 weeks a month.
Drag to estimate. 0 to 60 calls.
12calls a week
- Calls a month
- 52
- Estimated minutes
- 155
Our recommendation
Pro
£249 a month · 500 minutes included
Starter would run out most months. Pro's 500 minutes cover this with room to spare, and she books straight into your diary rather than just taking a message.
An estimate, not a quote. If your real month lands differently we'll tell you and move you — up or down — without a fuss.
Minutes
What counts as a minute?
No hidden units, no per-call fees, no charge for the texts. Only the time Maisie spends actually talking to a caller.
Answered talk time only
The clock starts when Maisie says hello and stops when the call ends. Ringing time doesn't count, and a call she transfers to you stops counting the moment you pick up.
Rounded to the nearest minute
Each call is rounded to the nearest minute and totalled for the month, so your invoice matches the call list in your dashboard line for line.
Minutes reset monthly
Your allowance resets on your billing date; unused minutes don't roll over. Anything beyond it is 35p a minute on your next invoice, and we email you at 80%.
Included on every plan, at no extra cost
- Texts, WhatsApp and email summaries
- Recordings and transcripts
- Your dashboard and call history
- Setup, testing and the live test call
- Changes to what she says
- Support by email
Pricing FAQ
The money questions, answered plainly
Before you pay anything
Hear her answer as your business first
Put your details in and Maisie rings you within about 20 seconds, answering as your business. Ask her what a customer would ask. Then decide whether she's worth £99 a month.
- No setup fee
- No contract
- You don't pay until she's ready
- 14-day guarantee: she misses calls, you get a refund
Hear Maisie answer the phone for your business
She answers as your business — one call, no card.Tell Maisie who you are and she'll answer the phone as your business.