Question 1

Does it sound like a robot?

Accepted Answer

No — and you don't have to take our word for it, because you can hear her before you spend anything. Maisie has a natural British voice, she pauses, she listens, and she doesn't read a script at people. Callers usually just get on with telling her what they need. She always says she's the virtual receptionist if someone asks who they're speaking to; we don't pretend she's a person.

Question 2

Do I have to change my number?

Accepted Answer

No. You keep the number you already advertise — on your website, your Google listing and everything you've printed. We give you a Maisie number and you divert your calls to it — that's a 30-second job on your phone or with your provider. You can divert everything, or only the calls you don't answer within 15 seconds, so you always get first refusal.

Question 3

What if someone asks something Maisie doesn't know?

Accepted Answer

She says she'll find out rather than guessing. Maisie is built from your website, your Google listing and the questions you tell us you get asked, so she covers the everyday stuff — prices, areas, opening hours, what you do and don't take on. When something is outside that, she takes the caller's details, tells them when you'll be back to them, and texts you straight away — summaries typically arrive within 60 seconds of the call ending. If the same question comes up twice, tell us and we'll add the answer.

Question 4

Can Maisie book into my diary?

Accepted Answer

Yes, on Pro and Scale — booking into your calendar (Google, Outlook, Apple). We set it up, you just tap “Allow” once: we build the calendar and the appointment types from your answers, then text you a link that takes about 30 seconds on your phone. That's usually done within a day of going live, and it never holds her up — until it's connected she takes the caller's preferred days and times and you confirm by text. On Starter she always takes the details and texts them to you so you can book it yourself.

Question 5

What if I go over my minutes?

Accepted Answer

Nothing stops working and no call is refused. Extra minutes are charged at 35p a minute on your next invoice, and we email you when you pass 80% of your allowance so there are no surprises. If you're regularly over, we'll tell you — moving up a plan is almost always cheaper than paying overage.

Question 6

Can I turn her off when I'm in the office?

Accepted Answer

Yes. Most people set their phone to divert only when they don't answer within about 15 seconds, so you pick up when you can and Maisie catches the rest. You can also cancel the divert entirely with a short code on your handset (##21#) and turn it back on the same way, or set a schedule so she only takes evenings, weekends and lunchtimes.

Question 7

Is it GDPR compliant and are calls recorded?

Accepted Answer

Calls are recorded and transcribed so you have a record of what was agreed, and Maisie tells the caller at the start that the call is recorded. Data is processed in the UK and EU, you're the data controller and we're your processor under a written agreement, recordings are kept for 90 days by default (you can ask for 30 or for longer), and you can delete any call or request an export at any time. See our Privacy Notice and Call Recording Notice for the detail.

Question 8

How fast is setup, really?

Accepted Answer

One working day. You fill in a five-minute form, a real person on our team builds Maisie for your business — your services, prices, areas, opening hours and what to do with urgent calls — and tests her. Within 24 hours she rings you so you can hear her for yourself and tell us what to change. Most businesses are live the same day they sign up.

Question 9

Can I cancel?

Accepted Answer

Any time. There's no contract and no notice period — cancel from your dashboard or email us and your plan stops at the end of the month you've paid for. We don't charge a cancellation fee and we don't hold your number hostage: cancel the divert on your handset and your calls come straight back to you.

Question 10

When am I charged, and how does the guarantee work?

Accepted Answer

We take your card details at sign-up but we don't charge anything then. Your first payment is taken only once Maisie is built, tested and ready for you — normally within 24 hours and always within 72. From that date you have 14 days: if you're not happy, tell us and we'll refund that payment in full, no argument and no exit interview.

Question 11

Can Maisie get us more Google reviews?

Accepted Answer

She can ask for them at the right moment, which is usually all it takes. On Pro and Scale you can give us your Google review link, and when Maisie has booked someone in she sends that caller one text a few hours after their appointment: a thank you and the link. One text, never a chase, and never after a complaint or a cancellation. We can't promise reviews — that's down to how you look after people — but asking every happy customer beats hoping they remember.

Question 12

Do I have to call her Maisie?

Accepted Answer

No — name her whatever suits your business. Most keep Maisie.

The No.1 AI receptionist for small businesses

Hear Maisie answer the phone for your business

Most callers won't leave a voicemail. They ring the next name on Google.

You find out on your phone, not from a voicemail three hours later

No menus. No hold music. No "press 1 for sales".

Every call recorded & transcribed

Three steps, and we do most of them for you

Tell us about your business

Divert your calls to Maisie

She answers, you get the job

Every call, written up and searchable

Maisie knows how calls work in your line of work

Built by a team already answering calls for UK businesses

Less than a missed job

Starter

Pro

Scale

The things everyone asks

The next call is either yours or your competitor's